Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.

By:

O'Guinn, Thomas C

Material type:

TextPublisher: Australia ; United States : Cengage Learning, [2015]Edition: Seventh editionDescription: xx, 407 pages : color illustrations ; 28 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781285187815 (pbk.)
1285187814 (pbk.)

Other title:

Advertising & integrated brand promotion [Cover title]

Subject(s):

DDC classification:

23 659.1

LOC classification:

HF5821 .O34 2015

Online resources:

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
TEXT BOOK	KUWAIT TECHNICAL COLLEGE LIBRARY	659.1 Og9 2015 c.6 (Browse shelf(Opens below))	Available			00673
TEXT BOOK	KUWAIT TECHNICAL COLLEGE LIBRARY	659.1 Og9 2015 c.5 (Browse shelf(Opens below))	Available			00552
TEXT BOOK	KUWAIT TECHNICAL COLLEGE LIBRARY	659.1 2015 (Browse shelf(Opens below))	Available			00510
TEXT BOOK	KUWAIT TECHNICAL COLLEGE LIBRARY	659.1 Og9 2015 c.3 (Browse shelf(Opens below))	Available			00398
TEXT BOOK	KUWAIT TECHNICAL COLLEGE LIBRARY	659.1 Og9 2015 c.2 (Browse shelf(Opens below))	Available			00303
TEXT BOOK	KUWAIT TECHNICAL COLLEGE LIBRARY	659.1 2015 (Browse shelf(Opens below))	Checked out	LOST - already paid	09.02.2016	00246

Includes bibliographical references and indexes.

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