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Marketing /

Kerin, Roger A.,

Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver. - Thirteenth edition. - xlv, 719 pages ; 29 cm

ISBN: 9781259573545 (alk. paper)

LCCN: 2015046552

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .M29474 2017

Dewey Class. No.: 658.8

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