Marketing research for managers /
Crouch, Sunny.
Marketing research for managers / Sunny Crouch, Matthew Housden. - 3rd ed. - Oxford ; Boston, MA : Butterworth-Heinemann, 2003. - xvi, 372 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0750654538 (pbk. : alk. paper)
2003045189
Marketing research.
HF5415.2 / .C78 2003
658.8'3
Marketing research for managers / Sunny Crouch, Matthew Housden. - 3rd ed. - Oxford ; Boston, MA : Butterworth-Heinemann, 2003. - xvi, 372 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0750654538 (pbk. : alk. paper)
2003045189
Marketing research.
HF5415.2 / .C78 2003
658.8'3