Business foundations: a changing world/
Ferrell, O C
Business foundations: a changing world/ O. C. Ferrell; Geoffrey A. Hirt; Linda Ferrell - eleventh edition - s.l.: McGraw Hill Higher Education, 2017 - 1 vol. (XXVI-609 p.) : ill. en coul., couv. ill; en coul. ; 26 cm.
Part 1: Business in a Changing World Chapter 1: The Dynamics of Business and EconomicsChapter 2: Business Ethics and Social Responsibility Chapter 3: Business in a Borderless WorldPart 2: Starting and Growing a BusinessChapter 4: Options for Organizing BusinessChapter 5: Small Business, Entrepreneurship, and FranchisingPart 3: Managing for Quality and Competitiveness Chapter 6: The Nature of ManagementChapter 7: Organization, Teamwork, and CommunicationChapter 8: Managing Service and Manufacturing OperationsPart 4: Creating the Human Resource AdvantageChapter 9: Motivating the WorkforceChapter 10: Managing Human ResourcesPart 5: Marketing-Developing RelationshipsChapter 11: Customer-Driven MarketingChapter 12: Dimensions of Marketing StrategyChapter 13: Digital Marketing and Social NetworkingPart 6: Financing the EnterpriseChapter 14: Accounting and Financial StatementsChapter 15: Money and the Financial SystemChapter 16: Financial Management and Securities MarketsBonus Chapter A: The Legal and Regulatory EnvironmentBonus Chapter B: Personal Financial PlanningOnline Appendix A: Guidelines for Developing a Business PlanOnline Appendix B: Personal Career PlanOnline Appendix C: Risk- The Basics of Risk Management
9781259921834
Business.
Management--United States.
Personnel--Directions.
658
Business foundations: a changing world/ O. C. Ferrell; Geoffrey A. Hirt; Linda Ferrell - eleventh edition - s.l.: McGraw Hill Higher Education, 2017 - 1 vol. (XXVI-609 p.) : ill. en coul., couv. ill; en coul. ; 26 cm.
Part 1: Business in a Changing World Chapter 1: The Dynamics of Business and EconomicsChapter 2: Business Ethics and Social Responsibility Chapter 3: Business in a Borderless WorldPart 2: Starting and Growing a BusinessChapter 4: Options for Organizing BusinessChapter 5: Small Business, Entrepreneurship, and FranchisingPart 3: Managing for Quality and Competitiveness Chapter 6: The Nature of ManagementChapter 7: Organization, Teamwork, and CommunicationChapter 8: Managing Service and Manufacturing OperationsPart 4: Creating the Human Resource AdvantageChapter 9: Motivating the WorkforceChapter 10: Managing Human ResourcesPart 5: Marketing-Developing RelationshipsChapter 11: Customer-Driven MarketingChapter 12: Dimensions of Marketing StrategyChapter 13: Digital Marketing and Social NetworkingPart 6: Financing the EnterpriseChapter 14: Accounting and Financial StatementsChapter 15: Money and the Financial SystemChapter 16: Financial Management and Securities MarketsBonus Chapter A: The Legal and Regulatory EnvironmentBonus Chapter B: Personal Financial PlanningOnline Appendix A: Guidelines for Developing a Business PlanOnline Appendix B: Personal Career PlanOnline Appendix C: Risk- The Basics of Risk Management
9781259921834
Business.
Management--United States.
Personnel--Directions.
658