MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02504cam a2200601 i 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
19565287 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20240903121029.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
170321t20172017nyua b 000 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2017937432 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780718033323 |
| Qualifying information |
(hardcover) |
|
|---|
| International Standard Book Number |
0718033329 |
| Qualifying information |
(hardcover) |
|
|---|
| Canceled/invalid ISBN |
9780718033330 |
| Qualifying information |
(ebook) |
|
|---|
| Canceled/invalid ISBN |
0718033337 |
| Qualifying information |
(ebook) |
|
|---|
| Canceled/invalid ISBN |
9781400201839 |
| Qualifying information |
(international edition) |
|
|---|
| Canceled/invalid ISBN |
1400201837 |
| Qualifying information |
(international edition) |
| 035 ## - SYSTEM CONTROL NUMBER |
|---|
| System control number |
(OCoLC)on1005351979 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
SINLB |
| Language of cataloging |
eng |
| Transcribing agency |
SINLB |
| Description conventions |
rda |
| Modifying agency |
IUK |
| -- |
VP@ |
| -- |
CLE |
| -- |
TCH |
| -- |
BKL |
| -- |
OCLCF |
| -- |
MUU |
| -- |
WRF |
| -- |
QGK |
| -- |
ILC |
| -- |
DLC |
| 042 ## - AUTHENTICATION CODE |
|---|
| Authentication code |
lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF5415.1255 |
| Item number |
.M5473 2017 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8/02 |
| Edition number |
23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Miller, Donald, |
| Dates associated with a name |
1971- |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Building a storybrand : |
| Remainder of title |
clarify your message so customers will listen / |
| Statement of responsibility, etc. |
Donald Miller. |
| 246 34 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Building a story brand |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
[New York] : |
| Name of producer, publisher, distributor, manufacturer |
HarperCollins Leadership, an imprint of HarperCollins, |
| Date of production, publication, distribution, manufacture, or copyright notice |
[2017] |
|
|---|
| Date of production, publication, distribution, manufacture, or copyright notice |
©2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
x, 228 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
22 cm |
| 336 ## - CONTENT TYPE |
|---|
| Content type term |
text |
| Content type code |
txt |
| Source |
rdacontent |
|
|---|
| Content type term |
still image |
| Content type code |
sti |
| Source |
rdacontent |
| 337 ## - MEDIA TYPE |
|---|
| Media type term |
unmediated |
| Media type code |
n |
| Source |
rdamedia |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type term |
volume |
| Carrier type code |
nc |
| Source |
rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references (pages 225-228). |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
|
|---|
| Topical term or geographic name as entry element |
Product management. |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
|
|---|
| Topical term or geographic name as entry element |
Selling. |
|
|---|
| Topical term or geographic name as entry element |
Customer relations. |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Marketing / General. |
| Source of heading or term |
bisacsh |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Sales & Selling / General. |
| Source of heading or term |
bisacsh |
|
|---|
| Topical term or geographic name as entry element |
BUSINESS & ECONOMICS / Business Communication / General. |
| Source of heading or term |
bisacsh |
|
|---|
| Topical term or geographic name as entry element |
Advertising |
| General subdivision |
Brand name products. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst00797554 |
|
|---|
| Topical term or geographic name as entry element |
Branding (Marketing) |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01743755 |
|
|---|
| Topical term or geographic name as entry element |
Customer relations. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst00885533 |
|
|---|
| Topical term or geographic name as entry element |
Marketing. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01010167 |
|
|---|
| Topical term or geographic name as entry element |
Product management. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01078225 |
|
|---|
| Topical term or geographic name as entry element |
Selling. |
| Source of heading or term |
fast |
| Authority record control number |
(OCoLC)fst01111969 |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
|---|
| a |
7 |
| b |
cbc |
| c |
copycat |
| d |
2 |
| e |
epcn |
| f |
20 |
| g |
y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
BOOKS |