Branding that means business : (Record no. 1358)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 03207cam a2200421 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 22654938 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250928161010.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220615s2022 nyua e b 001 0 eng d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2022941053 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781541701670 |
| Qualifying information | (hardcover) |
| International Standard Book Number | 1541701674 |
| Qualifying information | (hardcover) |
| Canceled/invalid ISBN | 9781541701687 |
| Qualifying information | (ebook) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | 22654938 |
| System control number | (OCoLC)1275358193 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDX |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | YDX |
| Modifying agency | OCO |
| -- | GO3 |
| -- | VSC |
| -- | OQX |
| -- | GK5 |
| -- | VP@ |
| -- | OCLCF |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | lccopycat |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.1255 |
| Item number | .J648 2022 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johnson, Matt A., |
| Dates associated with a name | 1985- |
| Relator term | author. |
| 245 10 - TITLE STATEMENT | |
| Title | Branding that means business : |
| Remainder of title | how to build enduring bonds between brands, consumers and markets / |
| Statement of responsibility, etc. | Matt Johnson, PhD & Tessa G. Misiaszek, PhD. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | First US hardcover edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | New York : |
| Name of producer, publisher, distributor, manufacturer | Public Affairs, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 232 pages : |
| Other physical details | illustrations ; |
| Dimensions | 20 cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rdacontent |
| Content type term | still image |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (pages 209-222) and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Part 1 : A house is not a home -- The ultimate dinner guest : generating value through brand meaning -- There's no place like home : building brand meaning -- How to be a mammal among dinosaurs : harnessing brand purpose -- Part 2 : A new kind of brand strategy -- Branding in ink : harnessing the power of social identity -- Money can't buy love : brand loyalty and the science of warmth -- A million Walter Cronkites : brand communication in a fragmented era -- Part 3 : Above and beyond -- Steeped in symbolism : how social signals enrich branding -- Political actors : navigating brand activism -- Seeing the unseeable : brand innovation and social norms -- Epilogue. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | "A revelatory guide on how to build, sustain and grow a brand. A brand is either beloved, or it's noise. We live in a fast-paced world of immediate gratification where consumers can listen to any song, watch any movie, or read any article, with the touch of a few buttons. They are peppered with hyper-personalized targeting for products that can be ordered seamlessly and arrive within hours. And if your brand isn't the first to come to mind, they'll click that button and it'll be delivered by someone else. So how do you make sure your brand connects with consumers? Branding that Means Business draws from the authors' experience and business literature as well as psychology, sociology, and even anthropology to show readers that while any brand serves the business, the mechanisms that enable it are all about connecting with people. Readers will learn how to create, maintain, and operationalize their brand, and think creatively about how to differentiate their product and most importantly, make consumers fall in love with it." -- |
| Assigning source | Publisher description. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Topical term or geographic name as entry element | Branding (Marketing) |
| Source of heading or term | fast |
| Authority record control number | (OCoLC)fst01743755 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Misiaszek, Tessa, |
| Relator term | author. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | copycat |
| d | 2 |
| e | ncip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Circulation | KUWAIT TECHNICAL COLLEGE LIBRARY | KUWAIT TECHNICAL COLLEGE LIBRARY | Circulation Section | 28.07.2025 | ktech Library | 658.827 J6355 2022 | 01837 | 28.09.2025 | 28.09.2025 | BOOKS |