Advertising and integrated brand promotion/ (Record no. 276)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00796nam a22002655i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 19961195 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | 00549 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180115142152.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 170817s2017 mau 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2017952641 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781337110211 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Description conventions | rda |
| Transcribing agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion/ |
| Statement of responsibility, etc. | Thomas Clayton O'Guinn; Chris T. Allen; Angeline Close Scheinbaum; Richard J. Semenik |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 8th edition. |
| 263 ## - PROJECTED PUBLICATION DATE | |
| Projected publication date | 1710 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Place of production, publication, distribution, manufacture | Boston, MA : |
| Name of producer, publisher, distributor, manufacturer | Cengage Learning, |
| Date of production, publication, distribution, manufacture, or copyright notice | 2017. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | pages cm |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Content type code | txt |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media type term | unmediated |
| Media type code | n |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Carrier type code | nc |
| Source | rdacarrier |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 0 |
| b | ibc |
| c | orignew |
| d | 2 |
| e | epcn |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | BOOKS |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Price effective from | Koha item type | Public note | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | KUWAIT TECHNICAL COLLEGE LIBRARY | KUWAIT TECHNICAL COLLEGE LIBRARY | 15.01.2018 | 3 | 659.1 Og9 2017 c.1 | 00549 | 31.05.2022 | 12.09.2021 | 15.01.2018 | BOOKS | RESERVE BOOK | |||||
| Dewey Decimal Classification | KUWAIT TECHNICAL COLLEGE LIBRARY | KUWAIT TECHNICAL COLLEGE LIBRARY | 17.01.2020 | 6 | 659.1 Og9 2017 c.2 | 00788 | 25.11.2024 | 25.11.2024 | 19.01.2020 | BOOKS | 04.12.2024 | |||||
| Dewey Decimal Classification | KUWAIT TECHNICAL COLLEGE LIBRARY | KUWAIT TECHNICAL COLLEGE LIBRARY | 14.08.2022 | 4 | 659.1 Og9 2017 c.3 | 00941 | 27.05.2024 | 08.01.2024 | 14.08.2022 | BOOKS |