Marketing / (Record no. 365)

MARC details
000 -LEADER
fixed length control field 01009nam a22003137a 4500
001 - CONTROL NUMBER
control field 18881154
003 - CONTROL NUMBER IDENTIFIER
control field OSt 00413
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190131141317.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 151204s2017 nyu 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2015046552
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781260092110 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M29474 2017
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.,
Relator term author.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Roger A. Kerin; Steven W. Hartley
250 ## - EDITION STATEMENT
Edition statement Fourteenth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice 2019
300 ## - PHYSICAL DESCRIPTION
Extent xliii, 734 pages ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William,
Relator term author.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type BOOKS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Date last checked out Price effective from Koha item type Public note Source of acquisition
    Dewey Decimal Classification     KUWAIT TECHNICAL COLLEGE LIBRARY KUWAIT TECHNICAL COLLEGE LIBRARY 31.01.2019 2 658.8 K455 2019 c.1 00665 25.11.2020 05.07.2020 31.01.2019 BOOKS RESERVE BOOK  
    Dewey Decimal Classification     KUWAIT TECHNICAL COLLEGE LIBRARY KUWAIT TECHNICAL COLLEGE LIBRARY 09.07.2019 7 658.8 K455 2019 c.2 00729 03.01.2024 15.03.2022 09.07.2019 BOOKS   McGraw Hill Complimentary Copy