Consumer Behaviour (Record no. 62)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00380nam a22001337a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780071315128 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 245 ## - TITLE STATEMENT | |
| Title | Consumer Behaviour |
| Sub Title | Building Marketing Strategy/ |
| Statement of responsibility, etc | Hawkins, Del I; Mothersbaugh David L. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York; US: |
| Name of publisher | McGraw-Hill, |
| Year of publication | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | 772p. |
| Accompanying material | CD Rom |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | Consumer behavior |
| Topical Term | Market surveys |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | TEXT BOOK |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Full call number | Accession Number | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|
| KUWAIT TECHNICAL COLLEGE LIBRARY | KUWAIT TECHNICAL COLLEGE LIBRARY | 19.01.2016 | 658.8342 | 00247 | 19.01.2016 | TEXT BOOK | LOST - already paid |