Marketing / (Record no. 8)

MARC details
000 -LEADER
fixed length control field 01191cam a2200349 i 4500
001 - CONTROL NUMBER
control field 17916285
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170220123348.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131024s2015 nyu b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013039848
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780077861032 (alk. paper)
International Standard Book Number 0077861035 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M29474 2015
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Kerin, Roger A.
245 10 - TITLE STATEMENT
Title Marketing /
Statement of responsibility, etc. Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver, William Rudelius, University of Minnesota.
250 ## - EDITION STATEMENT
Edition statement Twelfth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture New York, NY :
Name of producer, publisher, distributor, manufacturer McGraw-Hill Education,
Date of production, publication, distribution, manufacture, or copyright notice [2015]
300 ## - PHYSICAL DESCRIPTION
Extent xliv, 740 pages ;
Dimensions 29 cm
336 ## - CONTENT TYPE
Content type term text
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 642-700) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hartley, Steven William.
Personal name Rudelius, William.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type TEXT BOOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Checked out Date last seen Date last checked out Price effective from Koha item type Public note Source of acquisition
    Dewey Decimal Classification     KUWAIT TECHNICAL COLLEGE LIBRARY KUWAIT TECHNICAL COLLEGE LIBRARY 03.09.2015 1 658.8 2015 00032 24.09.2015 08.03.2016 03.09.2015 03.09.2015 TEXT BOOK not returned - already paid  
    Dewey Decimal Classification     KUWAIT TECHNICAL COLLEGE LIBRARY KUWAIT TECHNICAL COLLEGE LIBRARY 29.11.2015 3 658.8 2015 00151   14.10.2018 14.10.2018 29.11.2015 TEXT BOOK    
    Dewey Decimal Classification     KUWAIT TECHNICAL COLLEGE LIBRARY KUWAIT TECHNICAL COLLEGE LIBRARY 12.12.2016 2 658.8 2015 00343   26.12.2018 30.09.2018 12.12.2016 TEXT BOOK    
    Dewey Decimal Classification     KUWAIT TECHNICAL COLLEGE LIBRARY KUWAIT TECHNICAL COLLEGE LIBRARY 20.02.2017 1 658.8 2015 00360   27.09.2017 06.09.2017 20.02.2017 TEXT BOOK    
    Dewey Decimal Classification     KUWAIT TECHNICAL COLLEGE LIBRARY KUWAIT TECHNICAL COLLEGE LIBRARY 27.09.2017 2 658.8 2015 00518   22.01.2019 25.09.2018 07.11.2017 TEXT BOOK   Donated by Farah Waleed Al Hashash - 140100047