How to write a marketing plan : (Record no. 955)

MARC details
000 -LEADER
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001 - CONTROL NUMBER
control field 20765086
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20231210100810.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 181203s2019 enk 000 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018056444
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749484835
Qualifying information (paperback)
International Standard Book Number 9780749498832
Qualifying information (hardcover)
Canceled/invalid ISBN 9780749486167
Qualifying information (eBook)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Description conventions rda
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .W48 2019
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/02
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Westwood, John,
Dates associated with a name 1947-
Relator term author.
245 10 - TITLE STATEMENT
Title How to write a marketing plan :
Remainder of title define your strategy, plan effectively and reach your marketing goals /
Statement of responsibility, etc. John Westwood.
250 ## - EDITION STATEMENT
Edition statement Sixth edition.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture London ;
-- New York :
Name of producer, publisher, distributor, manufacturer Kogan Page Limited,
Date of production, publication, distribution, manufacture, or copyright notice 2019.
300 ## - PHYSICAL DESCRIPTION
Extent ix,177 pages :
Other physical details illustrations ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Creating success series
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Careers / General.
Source of heading or term bisacsh
Topical term or geographic name as entry element BUSINESS & ECONOMICS / Marketing / General.
Source of heading or term bisacsh
Topical term or geographic name as entry element SELF-HELP / Personal Growth / General.
Source of heading or term bisacsh
776 08 - ADDITIONAL PHYSICAL FORM ENTRY
Relationship information Online version:
Main entry heading Westwood, John, 1947- author.
Title How to write a marketing plan
Edition Sixth edition.
Place, publisher, and date of publication London ; New York : Kogan Page Limited, 2019
International Standard Book Number 9780749486167
Record control number (DLC) 2018059317
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type BOOKS
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Source of acquisition Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     BOOK KUWAIT TECHNICAL COLLEGE LIBRARY KUWAIT TECHNICAL COLLEGE LIBRARY Circulation Section 10.12.2023 ktech Library   658.8/02 W529 2019 01308 10.12.2023 10.12.2023 BOOKS