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Advertising and integrated brand promotion / Thomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.
Material type:
TextPublisher: Australia ; United States : Cengage Learning, [2015]Edition: Seventh editionDescription: xx, 407 pages : color illustrations ; 28 cmContent type: - text
- unmediated
- volume
- 9781285187815 (pbk.)
- 1285187814 (pbk.)
- Advertising & integrated brand promotion [Cover title]
- 23 659.1
- HF5821 .O34 2015
| Item type | Current library | Call number | Status | Notes | Date due | Barcode | |
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KUWAIT TECHNICAL COLLEGE LIBRARY | 659.1 Og9 2015 c.6 (Browse shelf(Opens below)) | Available | 00673 | |||
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KUWAIT TECHNICAL COLLEGE LIBRARY | 659.1 Og9 2015 c.5 (Browse shelf(Opens below)) | Available | 00552 | |||
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KUWAIT TECHNICAL COLLEGE LIBRARY | 659.1 2015 (Browse shelf(Opens below)) | Available | 00510 | |||
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KUWAIT TECHNICAL COLLEGE LIBRARY | 659.1 Og9 2015 c.3 (Browse shelf(Opens below)) | Available | 00398 | |||
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KUWAIT TECHNICAL COLLEGE LIBRARY | 659.1 Og9 2015 c.2 (Browse shelf(Opens below)) | Available | 00303 | |||
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TEXT BOOK
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KUWAIT TECHNICAL COLLEGE LIBRARY | 659.1 2015 (Browse shelf(Opens below)) | Checked out | LOST - already paid | 09.02.2016 | 00246 |
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| 659.1 F638 2010 Advertising : a very short introduction / | 659.1 Og9 2015 c.2 Advertising and integrated brand promotion / | 659.1 Og9 2015 c.3 Advertising and integrated brand promotion / | 659.1 Og9 2015 c.5 Advertising and integrated brand promotion / | 659.1 Og9 2015 c.6 Advertising and integrated brand promotion / | 659.1 Og9 2017 c.1 Advertising and integrated brand promotion/ | 659.1 Og9 2017 c.2 Advertising and integrated brand promotion/ |
Includes bibliographical references and indexes.
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