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Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.

By: Contributor(s): Material type: TextPublication details: Hoboken, N.J. : Wiley, c2010.Description: 278 p. : col. ill. ; 20 x 25 cmISBN:
  • 9780470876411 (pbk.)
  • 0470876417 (pbk.)
Subject(s): DDC classification:
  • 658.4/012 22
Contents:
1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
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Holdings
Item type Current library Collection Call number Status Notes Barcode
REFERENCE KUWAIT TECHNICAL COLLEGE LIBRARY Book REFERENCE Ref. 658.4/012 Os76 2010 (Browse shelf(Opens below)) Not for loan FOR LIBRARY USE ONLY 01780

Includes bibliographical references (p. 276).

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

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