Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.

By:

Kerin, Roger A [author.]

Contributor(s):

Hartley, Steven W [author.]

Material type:

TextPublisher: New York, NY : McGraw-Hill Education, [2021]Edition: Fifteenth editionContent type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781260575699
9781260471212

Subject(s):

Marketing

Additional physical formats: Print version:: MarketingDDC classification:

658.8 23

LOC classification:

HF5415

Summary: "The goal of the 15th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Barcode
BOOKS	KUWAIT TECHNICAL COLLEGE LIBRARY Circulation Section	TEXTBOOK	658.8 K455 2021 c.4 (Browse shelf(Opens below))	4	Available		01428
BOOKS	KUWAIT TECHNICAL COLLEGE LIBRARY Circulation Section	TEXTBOOK	658.8 K455 2021 c.3 (Browse shelf(Opens below))		Available		00997
BOOKS	KUWAIT TECHNICAL COLLEGE LIBRARY Circulation Section	TEXTBOOK	658.8 K455 2021 c.1 (Browse shelf(Opens below))		Available	RESERVE BOOK	00900
BOOKS	KUWAIT TECHNICAL COLLEGE LIBRARY Circulation Section	TEXTBOOK	658.8 K455 2021 c.2 (Browse shelf(Opens below))		Available		00901

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Includes index.

"The goal of the 15th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"-- Provided by publisher.

Description based on print version record and CIP data provided by publisher; resource not viewed.

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