Marketing / Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.

By:

Kerin, Roger A [author.]

Contributor(s):

Hartley, Steven W [author.]

Material type:

TextPublisher: New York, NY : McGraw-Hill Education, 2023Edition: Sixteenth editionDescription: 736p. 8.6 x 1.2 x 10.8 inchesContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

9781265111946

Subject(s):

Marketing

Additional physical formats: Online version:: Marketing.DDC classification:

658.8 23/eng/20211230

LOC classification:

HF5415 .M29474 2022

Summary: "The goal of the 16th edition of Marketing is to create an exceptional experience for to day's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"-- Provided by publisher.

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Notes	Date due	Barcode
TEXT BOOK	KUWAIT TECHNICAL COLLEGE LIBRARY Circulation Section	TEXTBOOK	658.8 K455 2023 c.3 (Browse shelf(Opens below))	3	Available			01280
TEXT BOOK	KUWAIT TECHNICAL COLLEGE LIBRARY Circulation Section	TEXTBOOK	658.8 K455 2023 c.4 (Browse shelf(Opens below))	4	Available			01812
TEXT BOOK	KUWAIT TECHNICAL COLLEGE LIBRARY Circulation Section	TEXTBOOK	658.8 K455 2023 c.5 (Browse shelf(Opens below))	5	Available			001813
TEXT BOOK	KUWAIT TECHNICAL COLLEGE LIBRARY Book	RESERVE	658.8 K455 2023 c.1 (Browse shelf(Opens below))	1	Checked out	RESERVE BOOK	19.09.2024	01165
TEXT BOOK	KUWAIT TECHNICAL COLLEGE LIBRARY Circulation Section	TEXTBOOK	658.8 K455 2023 c.2 (Browse shelf(Opens below))	2	Available			01166

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Previous	657 W251 2021 c.2 Accounting /	658.23 F4139 c.1 Business foundations : a changing world/ ISE	658.4/04 G361 2018 Successful project management /	658.8 K455 2023 c.1 Marketing /	794.81526 H6597 Unity in action : multiplatform game development in C# /	808.51 L9627 [2024] c.1 The art of public speaking /

Includes index.

"The goal of the 16th edition of Marketing is to create an exceptional experience for to day's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"-- Provided by publisher.

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