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Spellbound : seven principles of illusion to captivate audiences and unlock the secrets of success / David Kwong.

By: Material type: TextPublisher: New York, NY : Harper Business, an imprint of HarperCollinsPublishers, [2017]Edition: First editionDescription: xiv, 251 pages : illustrations ; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9780062448460 (hardcover)
  • 0062448463 (hardcover)
Subject(s): Genre/Form: DDC classification:
  • 650.1 23
LOC classification:
  • HF5386 .K96 2017
Contents:
Introduction: The business of illusion -- Mind the gap -- Load up -- Write the script -- Control the frame -- Design free choice -- Employ the familiar -- Conjure an out.
Summary: A professional magician and illusionist, who was the head magic consultant to the hit film Now You See Me, drawing on his years of research and practice, shares the seven principles of illusion that will show readers how to bridge the gap between perception and reality to increase their powers of persuasion and influence. --Publisher
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Includes bibliographical references (pages 229-239) and index.

Introduction: The business of illusion -- Mind the gap -- Load up -- Write the script -- Control the frame -- Design free choice -- Employ the familiar -- Conjure an out.

A professional magician and illusionist, who was the head magic consultant to the hit film Now You See Me, drawing on his years of research and practice, shares the seven principles of illusion that will show readers how to bridge the gap between perception and reality to increase their powers of persuasion and influence. --Publisher

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