Boudreaux, Chris,

The most powerful brand on earth : how to transform teams, empower employees, integrate partners and mobilize customers to beat the competition in digital and social media / Chris Boudreaux and Susan F. Emerick. - xviii, 215 pages : illustrations ; 24 cm

Includes bibliographical references and index.

9780133115390 (hbk.) 0133115399 (hbk.)

2013945063

GBB312873 bnb

016274745 Uk


Employee empowerment.
Business communication.
Social media.
Organizational effectiveness.
Industrial management.

HD50.5 / .B68 2014

658.314