International Marketing: an Asia Pacific focus/ Masaaki Kotabe; Kristiaan Helsen - 6th ed. - Singapore Wiley 2015 - XXIV, 595 S. : Ill. graph. Darst. ; 250 mm x 150 mm ISBN: 9781118830284 Subjects--Topical Terms: Marketing--Asia, Pacific Area--Export marketing Dewey Class. No.: 658.8