TY  - BOOK
AU  - Spalton,Peter
TI  - Marketing secrets
T2  - Secrets
SN  - 9780007328116 (pbk.) :
U1  - 658.8 22
PY  - 2010///
CY  - London
PB  - Collins
KW  - Marketing
N1  - Includes bibliographical references (p. 126-127)
ER  -