Jones, Robert, 1957 August 31-

Branding : a very short introduction / Robert Jones. - 136 pages : illustrations (black and white) ; 18 cm - Very short introductions 527 . - Very short introductions ; 527 . - Very short introductions ; 527. .

Includes bibliographical references and index.

9780198749912

GBB759256 bnb

018284601 Uk


Branding (Marketing)
Brand name products.

658.827