Jones, Robert, 1957 August 31- Branding : a very short introduction / Robert Jones. - 136 pages : illustrations (black and white) ; 18 cm - Very short introductions 527 . - Very short introductions ; 527 . - Very short introductions ; 527. . Includes bibliographical references and index. ISBN: 9780198749912 Nat. Bib. No.: GBB759256 bnb Nat. Bib. Agency Control No.: 018284601 Uk Subjects--Topical Terms: Branding (Marketing)Brand name products. Dewey Class. No.: 658.827