TY  - BOOK
AU  - Jones,Robert
TI  - Branding: a very short introduction 
T2  - Very short introductions
SN  - 9780198749912
U1  - 658.827 23
PY  - 2017///
CY  - Oxford
PB  - Oxford University Press
KW  - Branding (Marketing)
KW  - Brand name products
N1  - Includes bibliographical references and index
ER  -