Essentials of marketing research/ 
Babin, Barry J.; Zikmund, William G 
 - 6th ed. 
 - USA:  Cengage Learning,  2016 
 - 494p.  JMP Access Code 
<br/><br/><label>ISBN: </label>9781305263475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Study and teaching.
<br/><br/><label>Dewey Class. No.: </label>658.83