TY  - BOOK
AU  - Rowles,Daniel
TI  - Mobile marketing: how mobile technology is revolutionizing marketing, communications and advertising 
SN  - 9780749479800 (Mobipocket ebook) :
U1  - 658.872 23
PY  - 2017///
CY  - London
PB  - KoganPage
KW  - Internet marketing
KW  - Mobile commerce
KW  - Cell phone systems
N1  - Academic; Includes bibliographical references and index; <ul style='padding-top:0;padding-left:0;list-style:none;'>Section - ONE: Mobile Marketing in Perspective; <ul style='padding-top:0;list-style:none;'>Chapter - 01: Introduction; Chapter - 02: Understanding the user journey; Chapter - 03: Technology change and adoption; Chapter - 04: Disruption and integration; Chapter - 05: Devices, platforms and technology: why it doesn’t matter; Chapter - 06: The future of mobile marketing; Section - TWO: The Tactical Toolkit; <ul style='padding-top:0;list-style:none;'>Chapter - 07: Introduction; Chapter - 08: Mobile sites and responsive design; Chapter - 09: Mobile and email; Chapter - 10: How to build an app; Chapter - 11: Social media and mobile; Chapter - 12: Mobile search; Chapter - 13: Mobile advertising; Chapter - 14: Augmented reality (AR) and virtual reality (VR); Chapter - 15: Quick Response (QR) codes; Chapter - 16: Location based devices and beacons; Chapter - 17: Near field communication (NFC) and mobile payments; Chapter - 18: Instant messenger apps and Short messaging service (SMS); Chapter - 19: Mobile analytics; Section - THREE: Mobile Marketing Checklists; <ul style='padding-top:0;list-style:none;'>Chapter - 20: Introduction; Chapter - 21: Checklists; Chapter - 22: Conclusions; Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK)
ER  -