TY - BOOK AU - Zoller,Kim AU - Preston,Kerry TI - You said what?!: the biggest communication mistakes professionals make SN - 9781632659880 AV - HF5718 .B495 2015 U1 - 302.22 Z752 23 PY - 2015/// CY - Wayne, New Jersey PB - Career Press KW - Business communication KW - Interpersonal communication N1 - "A confident communicator's guide"--Cover; Includes bibliographical references and index; Not being on your a-game -- Not beginning with the end in mind -- Not knowing your personal brand -- Not managing perceptions -- Not connecting and building relationships -- Not making appropriate small talk -- Meltdown of communication through technology use -- Not managing your social networking -- Lack of awareness of communication stallers and stoppers -- Making assumptions -- Not focusing on the details -- Not giving and receiving precise feedback -- Not adapting to different communication styles -- Not reacting professionally -- Bloopers and blunders: saying and doing the wrong thing -- Ask Kim & Kerry: answers to sticky situations -- Not communicating value -- Your action plan for continued success N2 - Communication is a measure of how we are heard. It’s not about us; it is about how the other person perceives our message. If you are not where you should be in your career, the problem may very well be how you communicate ER -