Crouch, Sunny. Marketing research for managers / Sunny Crouch, Matthew Housden. - 3rd ed. - Oxford ; Boston, MA : Butterworth-Heinemann, 2003. - xvi, 372 p. : ill. ; 25 cm. Includes bibliographical references and index. ISBN: 0750654538 (pbk. : alk. paper) LCCN: 2003045189 Subjects--Topical Terms: Marketing research. LC Class. No.: HF5415.2 / .C78 2003 Dewey Class. No.: 658.8'3