Pearce, John A.

Formulation, implementation, and control of competitive strategy/ John A. Pearce, Richard B. Robinson. - Boston, [Mass.] ; McGraw Hill/Irwin, c2007. - xxi, 426, [31] p. : ill., ports. ; 26 cm.

Includes bibliographical references and index.

9780071107181 (international ed. : pbk.) 0071107185 (international ed. : pbk.)


Strategic planning.
Strategic planning--Case studies.
Management and Business Studies

658.4012