Formulation, implementation, and control of competitive strategy/
John A. Pearce, Richard B. Robinson.
- Boston, [Mass.] ; McGraw Hill/Irwin, c2007.
- xxi, 426, [31] p. : ill., ports. ; 26 cm.
Includes bibliographical references and index.
9780071107181 (international ed. : pbk.) 0071107185 (international ed. : pbk.)
Strategic planning. Strategic planning--Case studies. Management and Business Studies