Principles of marketing/ 
Philip Kotler ... [et al.]. 
 - 4th European ed. 
 - Harlow :   Financial Times Prentice Hall,  2005. 
 - xxxiv, 954 p. :   ill. (some col.), col. ports.; 28 cm. 
<br/><br/> Previous ed.: 2001. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0273684566 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Europe.
<br/><br/><label>Dewey Class. No.: </label>658.80094