Zeithaml, Valarie A. <br/><br/>
Services marketing :   integrating customer focus across the firm/ 
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler. 
 - 4th ed., international ed. 
 - London :  McGraw-Hill,   2006. 
 - xxvii, 708 p. :   ill.  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780071244961 (pbk.)  0071244964 (pbk.) : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries --Marketing.<br/>Customer services<br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8