TY  - BOOK
AU  -  Zeithaml, Valarie A.
AU  -  Bitner, Mary Jo.
AU  - Gremler, Dwayne D.
TI  - Services marketing : : integrating customer focus across the firm
SN  - 9780071244961 (pbk.) 
U1  - 658.8  
PY  - 2006///
CY  - London
PB  - McGraw-Hill, 
KW  - Service industries
KW  - Marketing
KW  - Customer services
N1  - Includes bibliographical references and index
ER  -