TY  - BOOK
AU  - Ferrell, O C
AU  - Geoffrey A. Hirt
AU  - Linda Ferrell
TI  - Business foundations: a changing world
SN  - 9781259921834
U1  - 658 
PY  - 2017///
CY  - s.l.
PB  - McGraw Hill Higher Education
KW  - Business
KW  - Management
KW  - United States
KW  - Personnel
KW  - Directions
N2  - Part 1: Business in a Changing World Chapter 1: The Dynamics of Business and EconomicsChapter 2: Business Ethics and Social Responsibility Chapter 3: Business in a Borderless WorldPart 2: Starting and Growing a BusinessChapter 4: Options for Organizing BusinessChapter 5: Small Business, Entrepreneurship, and FranchisingPart 3: Managing for Quality and Competitiveness Chapter 6: The Nature of ManagementChapter 7: Organization, Teamwork, and CommunicationChapter 8: Managing Service and Manufacturing OperationsPart 4: Creating the Human Resource AdvantageChapter 9: Motivating the WorkforceChapter 10: Managing Human ResourcesPart 5: Marketing-Developing RelationshipsChapter 11: Customer-Driven MarketingChapter 12: Dimensions of Marketing StrategyChapter 13: Digital Marketing and Social NetworkingPart 6: Financing the EnterpriseChapter 14: Accounting and Financial StatementsChapter 15: Money and the Financial SystemChapter 16: Financial Management and Securities MarketsBonus Chapter A: The Legal and Regulatory EnvironmentBonus Chapter B: Personal Financial PlanningOnline Appendix A: Guidelines for Developing a Business PlanOnline Appendix B: Personal Career PlanOnline Appendix C: Risk- The Basics of Risk Management
ER  -