Kerin, Roger A., <br/><br/>
Marketing / 
Roger A. Kerin; Steven W. Hartley 
 - Fourteenth edition. 
 - xliii, 734 pages ;  29 cm 
<br/><br/><label>ISBN: </label>9781260092110 (alk. paper) 
<br/><br/><label>LCCN: </label>2015046552 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29474 2017 
<br/><br/><label>Dewey Class. No.: </label>658.8