TY  - BOOK
AU  - Blythe,Jim
TI  - Essentials of marketing
SN  - 0273646672
AV  - HF5415 .B485 2001
U1  - 658.8 21
PY  - 2001///
CY  - New York
PB  - Pearson Education
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -