Advertising, promotion, and other aspects of integrated marketing communications/ 
Terence A. Shimp, J. Craig Andrews 
 - International Edition 
 -  Cengage Learning 
 - xxii, 729 pages : illustrations ; 28 cm. 
<br/><br/><label>ISBN: </label>9781133191421 
<br/><br/><label>Dewey Class. No.: </label>658.82