Kerin, Roger A., <br/><br/>
Marketing / 
Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver. 
 - Fifteenth edition. 
<br/><br/> Includes index. 
<br/><br/> "The goal of the 15th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"-- 
<br/><br/><label>ISBN: </label>9781260575699 9781260471212 
<br/><br/><label>LCCN: </label>2019041924 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 
<br/><br/><label>Dewey Class. No.: </label>658.8