TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
TI  - Marketing
SN  - 9781260575699
AV  - HF5415 
U1  - 658.8 23
PY  - 2021///]
CY  - New York, NY
PB  - McGraw-Hill Education
KW  - Marketing
N1  - Includes index
N2  - "The goal of the 15th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"--
ER  -