Babin, Barry J., <br/><br/>
Essentials of marketing research / 
Barry J. Babin, Louisiana Tech University. 
 - Seventh edition. 
 - xxii, 490 pages :  color illustrations ;  28 cm 
<br/><br/> Earlier edition entered under: William G. Zikmund. 
<br/><br/>Includes bibliographical references (pages 475-482) and index. 
<br/><br/><label>ISBN: </label>9781337693974 9780357033937 
<br/><br/><label>LCCN: </label>2018941314 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .Z537 2019 
<br/><br/><label>Dewey Class. No.: </label>658.8/3