TY  - BOOK
AU  - Babin,Barry J.
TI  - Essentials of marketing research
SN  - 9781337693974
AV  - HF5415.2 .Z537 2019
U1  - 658.8/3 23
PY  - 2019///]
CY  - Boston, MA
PB  - Cengage
KW  - Marketing research
N1  - Earlier edition entered under: William G. Zikmund; Includes bibliographical references (pages 475-482) and index
ER  -