Sethna, Zubin. <br/><br/>
Consumer behaviour / 
Zubin Sethna, Jim Blythe. 
 - 4th edition. 
 - pages cm 
<br/><br/> Part One: Consumer Behaviour in Context Chapter 1: Understanding Consumer Behaviour Chapter 2: Decisions, Behaviours and Interactions Chapter 3: Innovation and Digital Technologies Chapter 4: Consumption in B2C vs. B2BChapter 5: Consumer Journeys Through the Gardens of Technology Part Two: Consumers as Individuals (The Psychological Issues)Chapter 6: Drive, Motivation and Hedonism Chapter 7: The Self and Personality Chapter 8: Perception Chapter 9: Learning and Knowledge Chapter 10: Attitude Formation and Change Part Three: Consumers as Social Actors (The Sociological Issues)Chapter 11: Reference Groups Chapter 12: Age, Gender and Familial Roles Chapter 13: Culture and Social Mobility Chapter 14: Ethical Consumption Chapter 15: Sustainable Consumption 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781526450012 (pbk. : alk. paper) 9781526450005 (hardback : alk. paper) 9781526471079 (epub2) 9781526471062 (web pdf) 
<br/><br/><label>LCCN: </label>2018960432 
<br/><br/><label>Subjects--Personal Names: </label><br/>Blythe, Jim
<br/><br/><label>Dewey Class. No.: </label>658.8342