TY  - BOOK
AU  - Sethna,Zubin
TI  - Consumer behaviour
SN  - 9781526450012 (pbk. : alk. paper)
U1  - 658.8342 23
PY  - 2019///
CY  - Thousand Oaks, CA
PB  - SAGE Pub.
KW  - Blythe, Jim
N1  - Part One: Consumer Behaviour in Context Chapter 1: Understanding Consumer Behaviour Chapter 2: Decisions, Behaviours and Interactions Chapter 3: Innovation and Digital Technologies Chapter 4: Consumption in B2C vs. B2BChapter 5: Consumer Journeys Through the Gardens of Technology Part Two: Consumers as Individuals (The Psychological Issues)Chapter 6: Drive, Motivation and Hedonism Chapter 7: The Self and Personality Chapter 8: Perception Chapter 9: Learning and Knowledge Chapter 10: Attitude Formation and Change Part Three: Consumers as Social Actors (The Sociological Issues)Chapter 11: Reference Groups Chapter 12: Age, Gender and Familial Roles Chapter 13: Culture and Social Mobility Chapter 14: Ethical Consumption Chapter 15: Sustainable Consumption; Includes bibliographical references and index
ER  -