Kerin, Roger A., <br/><br/>
Marketing / 
Roger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver. 
 - Sixteenth edition. 
 - 736p.  8.6 x 1.2 x 10.8 inches 
<br/><br/> Includes index. 
<br/><br/> "The goal of the 16th edition of Marketing is to create an exceptional experience for to day's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"-- 
<br/><br/><label>ISBN: </label>9781265111946 
<br/><br/><label>LCCN: </label>2021060512 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M29474 2022 
<br/><br/><label>Dewey Class. No.: </label>658.8