TY - BOOK AU - Kwong,David TI - Spellbound: seven principles of illusion to captivate audiences and unlock the secrets of success SN - 9780062448460 (hardcover) AV - HF5386 .K96 2017 U1 - 650.1 23 PY - 2017///] CY - New York, NY PB - Harper Business, an imprint of HarperCollinsPublishers KW - Success in business KW - Success KW - Illusion (Philosophy) KW - Magicians KW - Miscellanea KW - Magic tricks KW - BUSINESS & ECONOMICS / Business Communication / Meetings & Presentations KW - BUSINESS & ECONOMICS / Personal Success KW - LANGUAGE ARTS & DISCIPLINES / Public Speaking KW - fast KW - Trivia and miscellanea KW - lcgft N1 - Includes bibliographical references (pages 229-239) and index; Introduction: The business of illusion -- Mind the gap -- Load up -- Write the script -- Control the frame -- Design free choice -- Employ the familiar -- Conjure an out N2 - A professional magician and illusionist, who was the head magic consultant to the hit film Now You See Me, drawing on his years of research and practice, shares the seven principles of illusion that will show readers how to bridge the gap between perception and reality to increase their powers of persuasion and influence. --Publisher ER -