000			01927cam a2200385 i 4500
001			17921312
003			OSt
005			20160831101202.0
008			131029s2015 ctua b 001 0 eng
010			_a 2013953892
020			_a9781285187815 (pbk.)
020			_a1285187814 (pbk.)
040			_aDLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHF5821 _b.O34 2015
082			_223 _a659.1
100	1		_aO'Guinn, Thomas C.
245	1	0	_aAdvertising and integrated brand promotion / _cThomas Clayton O'Guinn, Professor of Marketing, Research Fellow, Center for Brand and Product Management, University of Wisconsin--Madison, Chris T. Allen, Arthur Beerman Professor of Marketing, University of Cincinnati, Richard J. Semenik, Professor Emeritus of Marketing, Montana State University, Angeline Close Scheinbaum, Assistant Professor, University of Texas at Austin, Texas Advertising and Public Relations.
246	1	4	_aAdvertising & integrated brand promotion
250			_aSeventh edition.
264		1	_aAustralia ; _aUnited States : _bCengage Learning, _c[2015]
300			_axx, 407 pages : _bcolor illustrations ; _c28 cm
336			_atext _2rdacontent
337			_aunmediated _2rdamedia
338			_avolume _2rdacarrier
504			_aIncludes bibliographical references and indexes.
650		0	_aAdvertising.
650		0	_aAdvertising media planning.
856	4	2	_3Contributor biographical information _uhttp://www.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
856	4	2	_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
856	4	1	_3Table of contents only _uhttp://www.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
906			_a7 _bcbc _corignew _d3 _eepcn _f20 _gy-gencatlg
942			_2ddc _cTEXT BOOK
999			_c102 _d102