000			01876cam a2200349 a 4500
001			990174090170107026
003			UkOxU
005			20250715165225.0
008			110210s2010 njua b 000 0 eng d
010			_a2011280326
020			_a9780470876411 (pbk.)
020			_a0470876417 (pbk.)
035			_a(UkOxU)017409017
035			_a(UkOxU)017409017BIB01
035			_a16646200
035			_a(OCoLC)ocn648031756
040			_aSINPL _cSINPL _dBTCTA _dYDXCP _dTEF _dTXA _dCDX _dYBM _dVP@ _dKPLCP _dDEBSZ _dDLC
042			_alccopycat
082	0	4	_a658.4/012 _222
100	1		_aOsterwalder, Alexander.
245	1	0	_aBusiness model generation : _ba handbook for visionaries, game changers, and challengers / _cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries.
260			_aHoboken, N.J. : _bWiley, _cc2010.
300			_a278 p. : _bcol. ill. ; _c20 x 25 cm.
504			_aIncludes bibliographical references (p. 276).
505	0		_a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
650		0	_aBusiness planning.
650		0	_aNew business enterprises.
650		0	_aStrategic planning.
700	1		_aPigneur, Yves.
700	1		_aClark, Tim, _d1956-
942			_2ddc _cREFERENCE
999			_c1281 _d1281