000 04269cam a22006015i 4500
001 11425199
003 OSt
005 20190321134017.0
006 m d
007 cr n
008 150129s2015 gw | s |||| 0|eng d
020 _a9783319100913
020 _a9783319100906 (print)
024 7 _a10.1007/978-3-319-10091-3
_2doi
035 _a(WaSeSS)ssj0001424165
040 _dWaSeSS
_cDLC
050 4 _aHF54.5-54.56
072 7 _aKJQ
_2bicssc
072 7 _aUF
_2bicssc
072 7 _aBUS083000
_2bisacsh
072 7 _aCOM039000
_2bisacsh
082 0 4 _a650
_223
100 1 _aTurban, Efraim.
_eauthor.
210 1 0 _aElectronic Commerce
245 1 0 _aElectronic Commerce:
_bA Managerial and Social Networks Perspective /
_cby Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban.
250 _a8th ed. 2015.
264 1 _aCham :
_bSpringer International Publishing,
_bImprint: Springer,
_c2015.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpringer Texts in Business and Economics,
_x2192-4333
505 0 _aOverview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects.
506 _aLicense restrictions may limit access.
520 _aThroughout the book, theoretical foundations necessary for understanding Electronic Commerce (EC) are presented, ranging from consumer behavior to the economic theory of competition. Furthermore, this book presents the most current topics relating to EC as described by a diversified team of experts in a variety of fields, including a senior vice president of an e-commerce-related company. The authors provide website resources, numerous exercises, and extensive references to supplement the theoretical presentations. At the end of each chapter, a list of online resources with links to the websites is also provided. Additionally, extensive, vivid examples from large corporations, small businesses from different industries, and services, governments, and nonprofit agencies from all over the world make concepts come alive in Electronic Commerce. These examples, which were collected by both academicians and practitioners, show the reader the capabilities of EC, its cost and justification, and the innovative ways corporations are using EC in their operations. In this edition (previous editions published by Pearson/Prentice Hall), the authors bring forth the latest trends in e-commerce, including social businesses, social networking, social collaboration, innovations, and mobility.
650 0 _aEconomics.
650 0 _aOperations research.
650 1 4 _aEconomics/Management Science.
650 2 4 _aIT in Business.
650 2 4 _aOperation Research/Decision Theory.
700 1 _aKing, David.
_eauthor.
700 1 _aLee, Jae Kyu.
_eauthor.
700 1 _aLiang, Ting-Peng.
_eauthor.
700 1 _aTurban, Deborrah C.
_eauthor.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer eBooks
773 0 _tSpringerLINK ebooks - Business and Economics (2015)
776 0 8 _iPrinted edition:
_z9783319100906
830 0 _aSpringer Texts in Business and Economics,
_x2192-4333
856 4 0 _uhttp://www.columbia.edu/cgi-bin/cul/resolve?clio11425199
_zFull text available from SpringerLINK ebooks - Business and Economics (2015)
910 _aVendor-generated brief record
942 _2ddc
_cTEXT BOOK
999 _c176
_d176