| 000 | 00567nam a22001817a 4500 | ||
|---|---|---|---|
| 020 | _a0273684566 (pbk.) | ||
| 082 | _a658.80094 | ||
| 245 |
_aPrinciples of marketing/ _cPhilip Kotler ... [et al.]. |
||
| 250 | _a4th European ed. | ||
| 260 |
_aHarlow : _bFinancial Times Prentice Hall, _c2005. |
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| 300 |
_a xxxiv, 954 p. : _bill. (some col.), col. ports.; 28 cm. |
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| 500 | _aPrevious ed.: 2001. | ||
| 504 | _aIncludes bibliographical references and index. | ||
| 650 | _aMarketing. | ||
| 650 |
_aMarketing _zEurope. |
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| 700 | _aKotler, Philip. | ||
| 942 | _cBOOKS | ||
| 999 |
_c250 _d250 |
||