| 000 | 00796nam a22002655i 4500 | ||
|---|---|---|---|
| 001 | 19961195 | ||
| 003 | 00549 | ||
| 005 | 20180115142152.0 | ||
| 008 | 170817s2017 mau 000 0 eng | ||
| 010 | _a 2017952641 | ||
| 020 | _a9781337110211 | ||
| 040 |
_aDLC _beng _erda _cDLC |
||
| 042 | _apcc | ||
| 245 | 0 | 0 |
_aAdvertising and integrated brand promotion/ _cThomas Clayton O'Guinn; Chris T. Allen; Angeline Close Scheinbaum; Richard J. Semenik |
| 250 | _a8th edition. | ||
| 263 | _a1710 | ||
| 264 | 1 |
_aBoston, MA : _bCengage Learning, _c2017. |
|
| 300 | _apages cm | ||
| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
||
| 906 |
_a0 _bibc _corignew _d2 _eepcn _f20 _gy-gencatlg |
||
| 942 |
_2ddc _cBOOKS |
||
| 999 |
_c276 _d276 |
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