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040			_aDLC _cDLC _dDLC
042			_apcc
050	0	0	_aHF5415 _b.B485 2001
082	0	0	_a658.8 _221
100	1		_aBlythe, Jim.
245	1	0	_aEssentials of marketing / _cJim Blythe.
250			_a2nd ed.
260			_aNew York : _bPearson Education, _c2001.
300			_axvi, 287 p. : _bill. ; _c25 cm.
504			_aIncludes bibliographical references and index.
650		0	_aMarketing.
906			_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg
942			_2ddc _cBOOKS
999			_c387 _d387