000			01803nam a22004097a 4500
003			OSt
005			20240829125340.0
006			m |o d |
007			cr |||||||||||
008			211215b |||||||| |||| 00| 0 eng d
010			_a 2019041924
020			_a9781260575699
020			_z9781260260366 _q(hardcover)
020			_a9781260471212 _q(ebook)
020			_z9781260471236 _q(spiral bound)
040			_aDLC _beng _cDLC _erda
042			_apcc
050	0	0	_aHF5415
082	0	0	_a658.8 _223
100	1		_aKerin, Roger A., _eauthor.
245	1	0	_aMarketing / _cRoger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
250			_aFifteenth edition.
263			_a2001
264		1	_aNew York, NY : _bMcGraw-Hill Education, _c[2021]
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
500			_aIncludes index.
520			_a"The goal of the 15th edition of Marketing is to create an exceptional experience for today's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher; resource not viewed.
650		0	_aMarketing.
700	1		_aHartley, Steven W., _eauthor.
776	0	8	_iPrint version: _aKerin, Roger A.. _tMarketing _bFifteenth edition. _dNew York, NY : McGraw-Hill Education, [2021] _z9781260260366 _w(DLC) 2019041923
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBOOKS
999			_c502 _d502