000			01634cam a22003618i 4500
001			22365993
003			OSt
005			20230626130422.0
008			211230s2022 nyu 001 0 eng
010			_a 2021060512
020			_a9781265111946 _q(softbound)
040			_aDLC _beng _erda _cDLC
042			_apcc
050	0	0	_aHF5415 _b.M29474 2022
082	0	0	_a658.8 _223/eng/20211230
100	1		_aKerin, Roger A., _eauthor.
245	1	0	_aMarketing / _cRoger A. Kerin, Southern Methodist University, Steven W. Hartley, University of Denver.
250			_aSixteenth edition.
263			_a2203
264		1	_aNew York, NY : _bMcGraw-Hill Education, _c2023
300			_a736p. _c8.6 x 1.2 x 10.8 inches
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
520			_a"The goal of the 16th edition of Marketing is to create an exceptional experience for to day's students and instructors of marketing. The development of Marketing was based on a rigorous process of assessment, and the outcome of the process is a text and package of learning tools that are based on engagement, leadership, and innovation in marketing education"-- _cProvided by publisher.
650		0	_aMarketing.
700	1		_aHartley, Steven W., _eauthor.
776	0	8	_iOnline version: _aKerin, Roger A. _tMarketing. _bSixteenth edition _dNew York, NY : McGraw-Hill Education, [2023] _z9781264218745 _w(DLC) 2021060513
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cTEXT BOOK
999			_c866 _d866