000 03186cam a2200421 i 4500
001 19177496
003 OSt
005 20231122120155.0
008 160715s2016 enkab 000 0 eng
010 _a 2016025649
020 _a9780749475710 (paperback)
020 _z9780749475727 (eISBN)
040 _aDLC
_beng
_cDLC
_erda
_dDLC
042 _apcc
050 0 0 _aHF5415.13
_b.W48 2016
082 0 0 _a658.8/02
_223
084 _aBUS012000
_aBUS043000
_aSEL031000
_2bisacsh
100 1 _aWestwood, John,
_d1947-
_eauthor.
245 1 0 _aHow to write a marketing plan /
_cJohn Westwood.
250 _aFifth Edition.
264 1 _aLondon ;
_aPhiladelphia, PA :
_bKogan Page,
_c2016.
300 _aix, 175 pages :
_billustrations, map ;
_c22 cm.
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
490 0 _aCreating success
500 _aRevised edition of the author's How to write a marketing plan, 2013.
520 _a"A good marketing plan is at the core of every successful business, but it is often difficult to know how create a plan that is workable and will deliver the required results. This fully revised and updated fifth edition of How to Write a Marketing Plan simplifies the task of developing a marketing plan for a product or business. It explains the entire process, from carrying out a marketing audit, setting objectives and devising budgets, to writing and presenting the plan and finally, implementation"--
_cProvided by publisher.
520 _a"How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business. The creating success series of books... With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers"--
_cProvided by publisher.
650 0 _aMarketing
_xManagement.
650 7 _aBUSINESS & ECONOMICS / Careers / General.
_2bisacsh
650 7 _aBUSINESS & ECONOMICS / Marketing / General.
_2bisacsh
650 7 _aSELF-HELP / Personal Growth / General.
_2bisacsh
776 0 8 _iOnline version:
_aWestwood, John, 1947- author.
_tHow to write a marketing plan
_bFifth Edition.
_dPhiladelphia, PA : Kogan Page, 2016
_z9780749475727
_w(DLC) 2016033067
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBOOKS
999 _c935
_d935